Despite the e-commerce market constantly growing, retail and shop signage has never been more important than it is now. Attracting new customers became more difficult. That's why you need to make sure your signage sends the message striking enough to establish your position in the local market.  In the eyes of most shoppers, the design of the storefront signage reflects the quality of the business itself, that's why you need to make sure your shop signage is not only eye-catchy but also easy to understand and well maintained. 

Projecting shop signs are also a great solution to make your business stand out if your shop is located in between other buildings and combined with shop front fascia signs will make your store visible from all angles. This way the pedestrians passing by don't have to face the building to see your store name. 

Point of sale displays plays an important role inside your shop as well. The purpose of POS products such as advertising posters is for example to highlight the latest deals, advertise new arrivals or display special offers and discounts. If the image is striking enough, the sales of selected products will definitely increase over time. 

You can also help your customers easier find certain products by marking aisles with ceiling mounted signs or stands. This will not only help you introduce a wayfinding system in your shop, yet it is a great solution to drive traffic to the areas where the most crucial products are located. 

Signs Base can help you create striking shop signage and window graphics that make you stand out from the competitors. From flat aluminium composite fascia signs to folded sign trays, LED illuminated letters and custom projecting signs - browse our extensive range of outdoor advertising shop signs to transform your shop facade and make sure your custom signage is the reason for the increased traffic.